Bec Fazzalari
Website Strategy Consultant
I work with organizations to define, plan and understand their goals and user needs to help them make the most of the investment in their web presence.
What do you need?
ADVICE
Whether you need a sounding board, or just don't know where to start with your website, I provide expert guidance to get you on the right path.
AUDIT
Before moving forward, it’s essential to know where you stand. I take a close look at your website, systems, and strategy to uncover what’s working, what’s not, and where opportunities lie.
DISCOVERY
Great websites start with understanding. Through thoughtful conversations and research, I dig into your goals, audience, and operational reality to reveal insights that will shape a strategy built for success.
PLANNING
With a clear vision established, I map out a practical plan that captures your requirements and prioritizes what matters most, so you can move confidently and strategically into design and development.
COMMUNICATION
A plan only works when it’s shared and supported. I help you engage your stakeholders, rally the right collaborative partners, and build momentum towards your goals.
Who are you?
Is your organization about to embark on a website redevelopment or digital transformation project?
EXECUTIVES
You're aware your website no longer reflects or serves your business, or you're new to your role and want to get your head around the digital footprint.
BUSINESS LEADERS
You don't have many (or any) digital resources in-house but you know things have to change and you need a plan and a partner to get you there.
DIGITAL LEADERS
You know where you're going, now you need to get everyone onboard and organized, your requirements locked in, and your stakeholders engaged.
About Bec
Hello! I'm Bec - I have spent over 15 years managing website projects across Canada, Australia, the UK and the US, working with organizations in higher education, not-for-profit, arts, culture and tourism, and the public sector.
I specialize in complex website projects - whether that complexity comes from technical requirements, operational constraints, or challenging stakeholder dynamics.
I take a holistic approach - I understand that website problems are rarely ever just website problems, so I take a holistic approach to collaborative discovery, bringing together marketing strategy, technology, and operational realities.
I've been on both sides of the table - Having worked on both client and agency teams, I bring a unique perspective that helps create shared understanding between clients and agencies - building long-term partnerships based on trust and clear communication.
I work with clients and agencies - I work with clients directly to set their upcoming website redevelopment projects up for success, and I collaborate with web development agencies to facilitate project discovery and strengthen their project processes.