Portrait of Bec Fazzalari, a white woman with long wavy brown hair with blonde highlights wearing a blue denim jacket over white top, smiling with houseplants in the background.

Bec Fazzalari

Website Strategy Consultant

I don't design or build websites - I work with organizations to define, plan and understand your goals and user needs to help you make the most of the investment in your web presence.

What do you need?

ADVICE
Where to start when you don't know where to start with your website.AUDIT
Understand your current state and identify gaps and opportunities.DISCOVERY
Investigate stakeholder and business needs to identify goals and requirements.PLANNING
Convert requirements and insights into an actionable roadmap with clear tactics that foster growth and sustainability.COMMUNICATION
Get your plans out into the world and find the right partners to help you deliver them.

Who are you?

Is your business, institution or organization about to embark on a website redevelopment or digital transformation project?EXECUTIVES
You're aware your website no longer reflects or serves your business, or you're new to your role and want to get your head around the digital footprint.BUSINESS LEADERS
You don't have many or any digital resources in-house but you know things have to change and you need a plan and a partner to get you there.DIGITAL LEADERS
You know where you're going, now you need to get everyone onboard and organized, your requirements locked in, and your stakeholders engaged.

About Bec

Hello! I'm Bec - I have spent over 15 years managing website projects across Canada, Australia, the UK and the US, working with organizations in higher education, not-for-profit, arts, culture and tourism, and the public sector.I've been on both sides of the table - Having worked on both client and agency teams, I bring a unique perspective that helps create shared understanding between clients and agencies - building long-term partnerships based on trust and clear communication.I specialize in complex website projects - whether that complexity comes from technical requirements, operational constraints, or challenging stakeholder dynamics.I take a holistic approach - I understand that website problems are rarely ever just website problems, so I take a holistic approach to collaborative discovery, bringing together marketing strategy, technology, and operational realities.I work with clients and agencies - I work with clients directly to set their upcoming website redevelopment projects up for success, and I collaborate with web development agencies to facilitate project discovery and strengthen their project processes.Organizations I have developed solutions for in the past include:

  • George Brown College

  • Natural History Museum, London, UK

  • Telus

  • BC Hydro

  • Service Ontario

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  • Napoleon

  • University of Virginia School of Law

  • University of Washington

  • South Australian Parks and Wildlife Service

Get in touch

Tell me about your website journey so far and let's discuss how I can help.

Grown in Adelaide
Based in Toronto
Serving the World

Paying respect to Elders past, present and emerging, Bec lives and works on the unceded, traditional territories of many nations, incl the Mississaugas of the Credit, the Anishinaabe, the Chippewa, the Haudenosaunee, and the Wendat peoples, and acknowledges the traditional Country of the Kaurna people of the Adelaide Plains.

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